Are you looking for a fun way to make your Lancaster, PA brand stand out without spending a small fortune on marketing? Consider investing in custom apparel from BigPlanetApparel, a local custom T-shirt printing company.
From restaurants and ice cream parlors to HVAC companies and medical offices, our Lancaster brand merchandise can benefit just about every type of local business. By splashing your company’s name across the front of custom T-shirts for businesses, you will keep it on the tip of everyone’s tongue and earn a fantastic return on investment.
When you buy branded apparel in Lancaster, PA from BigPlanetApparel and begin handing it out to your customers and employees, you will also enjoy many other benefits. Learn about five of the biggest ones below.
1. Legitimizes Your Business
When getting a new business off the ground, you can legitimize it in many ways. For example, you can:
- Lease a space in a great location
- Create a website
- Set up social media pages
But initially, it might still not feel real since you and your employees will be the only ones talking about it. You can change this in a heartbeat with custom apparel from BigPlanetApparel.
Few things will feel as good as walking around out in the world and seeing someone — or better yet, a handful of people! — wearing the custom T-shirts and other apparel that you created for your brand. This alone will make all the hard work you have put into bringing a business to life worth it.
2. Increases Your Company’s Visibility
When people start wearing your company’s custom apparel, you won’t be the only one who notices it. Before long, other people will also begin to see your promotional T-shirts and be more inclined to look into your business.
Your customers will essentially turn into “walking billboards” for your brand, providing a steady stream of exposure throughout the Lancaster, PA, area. You should see an uptick in traffic coming to your website as people take note of these shirts and start researching your company.
This should expose your brand to people who may not have heard about it otherwise. Creating one-of-a-kind custom apparel is one of the leading ways to increase your company’s visibility with little effort.
3. Provides Your Brand With Cost-Effective Marketing
Many marketing experts agree that companies should spend five to 10% of their annual revenue on advertising their products and/or services. The problem is that many younger companies struggle to devote a significant amount of money to marketing since they have so many other financial obligations when they’re starting up.
Another fantastic benefit of customized business marketing apparel is that it’s relatively cheap compared to other advertising opportunities. This is especially true when you invest in it through a company like BigPlanetApparel that prioritizes manufacturing high-quality T-shirts and other items that won’t break the bank.
Investing in custom apparel will also provide longer-lasting marketing advantages than other options. Customers and employees will continue wearing it for weeks, months, and sometimes even years, and they will keep on spreading the word about your business every time they do.
4. Makes Customers More Loyal to Your Brand
People love getting their hands on things for free. Whether it’s free slices of pizza, free donuts, or, in this case, free custom apparel, you won’t hear anyone complaining about receiving a free T-shirt from your brand.
You will also love how customers react to scoring free stuff from your company. Studies have suggested that when people receive free items from businesses, they’re more likely to form emotional connections with them, making them more willing to return in the future.
You will also have to find other ways to build customer loyalty, including:
- Developing a deeper understanding of your customer’s needs and working to meet them
- Creating and fostering a strong sense of community among your customers
- Setting up a loyalty program for your customers and making it worth their while
But you can get the ball rolling in the right direction with free custom T-shirts and other swag.
5. Brings Your Company’s Employees Closer
Your customers shouldn’t be the only ones to receive custom apparel. You should also outfit your employees in this apparel so they can wear it both at work and elsewhere.
Just like when your customers wear it, this apparel will turn your employees into walking advertisements, enabling them to help elevate your brand. However, it will also bring your employees closer by boosting morale and improving team unity.
Take Your Lancaster, PA, Brand to the Next Level With Custom Apparel
Whether you’re jumpstarting a brand-new business and looking for innovative ways to market it or trying to figure out how to market an existing business more effectively, BigPlanetApparel has you covered. We offer tons of custom apparel options, including T-shirts, hats, jackets, and more.
Contact us at 717-473-9138 for a free quote.
