Wouldn’t it be great if there was an easy way for your brand to boost recognition and customer loyalty? With custom apparel, there is!
Why does custom apparel work so well to bring your brand into the spotlight? It’s a tangible reminder of your business and what you’re offering to the world. Think of it as turning your customers and employees into walking advertisements that spread the word about your brand wherever they go!
Compared to other advertising methods, custom apparel is one of the most cost-effective marketing tools out there for small local businesses, such as:
- Restaurants
- Coffeehouses
- Doctor’s offices
- HVAC companies
Looking for ideas? Check out these helpful tips from BigPlanetApparel to give your brand an edge – and maybe some embroidery, too.
Consider Giving Away T-Shirts or Hoodies To Your Customers
Who doesn’t love a freebie? Place a table outside your business stocked with goodies and a sign that says “FREE,” and it might all be gone within the hour! Your business can take advantage of this handy human condition by handing out free hoodies, t-shirts, and other customized apparel.
Your customers will immediately feel some sense of connection and loyalty to your brand when they’re sporting your logo design on their outfits for the day. “How generous,” they might think, as they warm to the idea of spending money on your goods or services.
Your customers also become ambassadors of your brand whenever they wear your custom goodies. When others ask them where they got that cool shirt, your business’s name on their lips could send more buyers your way.
So, how might you get your custom apparel into the hands of customers?
- Hand out a t-shirt or hoodie with a purchase over a certain amount.
- Offer a freebie as part of a loyalty program, such as points for every purchase.
Loyalty programs work so well because they incentivize customers to shop at your store. You get more sales, and they get a freebie. Everybody’s smiling!
Get Creative — Consider Printing Your Brand on Tote Bags or Aprons
Tote bags are the perfect freebies to give away to your most loyal customers. They’re highly practical, which means they’re great for hauling groceries, clothes, and books. However, totes also make surprisingly stylish fashion accessories, so they could showcase your brand in full color.
Tote bags work especially well for businesses with a storefront, such as grocery shops and bookstores. Consider selling your custom tote bags at the cash register so that customers can carry their purchases in them. You could also offer a discount on future purchases when customers bring their bags into your store.
If you own a restaurant or sell cooking ingredients, aprons work beautifully to get customers invested in your business. Every time they whip up a meal, they’ll be thinking of your establishment.
You could even take things a step further by hosting a social media campaign. Invite customers to submit videos or photos of themselves cooking a meal while wearing your branded apron or carrying your tote somewhere idyllic. Your followers can vote on the best recipe or destination, a winner can enjoy a cool prize, and you can drive interest to your brand online and through the doors.
Unify Your Team With Branded Clothing
Custom apparel isn’t just for your customers; it works equally well to turn your employees into brand ambassadors. You can have your employees wear custom apparel as part of their uniforms, of course, but why stop there?
Volunteering with your team, while decked out in custom apparel, works very well for spreading the word about your business in your local community. Ask your team to gear up and volunteer together at a food bank, library, or animal shelter. You’ll make a difference in your community, and your brand’s visibility will skyrocket, too.
Heading to a trade show? Now’s a perfect time to break out the custom apparel and show off your brand in real style. If your brand does B2B sales, this tip is pure gold.
Transform Your Brand With BigPlanetApparel
Are you ready to discover the benefits of custom apparel in your marketing strategy? BigPlanetApparel‘s variety of techniques can ensure you create the perfect custom apparel.
- Call us to discuss your project.
- Make your fabric selection.
- Receive your free estimate.
- Brainstorm with our designers around your logo design, or send us the artwork.
- Relax as we get to work creating your gorgeous branded apparel.
- When your order is ready for pickup or delivery, we’ll let you know!
We’d love to show you examples that include screen printing, heat transfer, and sublimation because ordering our custom apparel couldn’t be any easier. Ready to take your brand up a few notches? Reach out to BigPlanetApparel at (717) 413-9138 today!
