When you run your own business the importance of knowing who your ideal customer is huge – it allows you to focus your efforts, time and energy on serving those you can help the most.
At BigPlanetApparel, identifying our ideal client is essential to us, as it helps us know who to market to. It narrows the scope of our marketing efforts and enables us to use our marketing dollars much more effectively.
We love attracting customers who get their exact needs met by what we are offering – screen printing, embroidery, custom t-shirts, and more, and focusing on B2B.
To identify our ideal customer, we looked at many things and characteristics that make them #1. Some of the main questions we asked were: who should buy from us, and why; which customers we are most likely to develop ongoing relationships with; what specifically they buy from us; how much they buy from us; what makes them easy to work with; if they pay on time; if they refer us to other clients, and, a very important one for us – if they suggest ways we could improve our products and customer service.
We gathered as much demographic information as we could, and since we’re B2B focused, it included the industry, sales volume, number of employees, geographic area and other factors.
While at BigPlanetApparel we appreciate all business, rather than a one-off sale to a consumer, we’re focused to offering our first class products and service as B2B, always striving to stay competitively priced on all the products we offer.
We provide high-quality screen printing jobs for organizations and businesses, mostly in the Lancaster PA area – staying local while maintaining a global awareness.
We serve: Bands, Bars, Clubs, Restaurants, Business Owners, Non-Profits, and other organizations, creating custom tee shirts, polo shirts, tote bags, and more. Our specialty is screen printing custom designs – our silk screen printing services include anything from polo shirts, to aprons, to hoodies, to tote bags and much more!
BigPlanetApparel is here to offer our core values and services with quality, reliability & craftsmanship, so if you’re looking for t-shirt printing and other apparel screen printing in Lancaster PA, as well as nationwide, give us a call today and let our friendly and skilled team members help you with custom designs on apparel you need.